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Brentwood Borough Council

Press Release

Town Centre Design Plan Pop Up Shop

Date: 9 March 2017

Brentwood Borough Council is inviting residents to take a look at the new Town Centre design proposals being exhibited at its Pop Up shop in the Baytree Centre.

The new strategic vision will be displayed and staff will be on hand to explain more on Friday March 17 and Saturday March 18.

Brentwood Borough Council Leader Cllr. Louise McKinlay, said: “The Design Plan for theTown centre is a huge and much anticipated project for Brentwood and we are delighted to have made such good progress on the Design Plan. It is ambitious and marks the start of an overarching scheme that puts design and quality principles at the heart of the borough; ensuring any development is appropriate for the setting and people of Brentwood. Our transport connections, rural environment, robust economy, top quality schools and thriving businesses mean we are in prime position to offer some amazing opportunities and attract the best contributors to build the future.”

The Design Council’s initial work on the project has now been further developed by Levitt Bernstein whose Senior Associate, Vinita Dhume, said: “Through the measures outlined in this Design Plan, Brentwood will to continue to be a great place for local people to live, work and socialise. We look forward to collaborating with the Borough Council as work continues on design guidelines and development briefs; and ultimately bring the Design Plan to fruition.”

The two day Pop Up shop is the first time the Council has run an exhibition in this way,  and staff will be on hand to guide and explain the designsto residents and businesses. A number of pupils from Becket Keys Church of England School, Brentwood County High School, Brentwood High School for Boys and the Brentwood Ursuline Convent High School are opting into the event as part of their Key Stage Year 10 Geography projects

Cllr Louise McKinlay added: “The involvement of schools epitomises the inclusive nature of the Town Centre design plan. These pupils are Brentwood’s future generations who will live, work and shop in the town so their input is most welcome and will complement the other areas of inclusion from residents to businesses.”

Residents are welcome at any time from 11am-5pm on Friday March 17 and 10am-5pm on Saturday March 18 at Unit 36 in the Baytree Centre.

The large scale display boards will show how the town’s varied buildings, businesses, residential and leisure areas, parking and heritage is being encompassed in an holistic approach that will invigorate the borough for future generations.

Displays will show:

** Proposals to celebrate the High Street’s unique offering to enhance other areas

** Celebrate the history and heritage of the town

** Zones that highlight areas for homes that will link into each other as part of the overall scheme

** Potential pedestrian areas and cycle ways leading to combined cafe culture & family areas

** Possibilities under consideration include a market square, boutique hotel, better purposing of the Chapel Ruins and much improved access throughout


** Brentwood Borough Council’s initial  brief was developed in conjunction with Design Council CABE.

** Top planning firm Levitt Bernstein with support from GVA and Project Centre, has worked on various options for a cohesive long term scheme that

** Improvements along key north-south routes will enhance the permeability of the Town Centre and better connect the High Street, train station and businesses, retail, leisure and public spaces in an overriding holistic approach.

** The Design Plan’s primary objectives are to boost and future-proof the Town Centre; provide communities with services they need; enhance public spaces and the environment; and maximise development opportunities with high quality design and suitable uses.

**The general public will be able to view Design Plan work so far from 11:00-17:00 on Friday 17 March and 10:00-17:00 on Saturday 18 March at Unit 36 Baytree Centre, Brentwood.

**The Design Plan will be adopted by the Council and used to inform its new Local Plan for the Borough. Design guidelines and development briefs will then be written to ensure proposals are consistent with the vision and aspirations. Development partners will also be sought for the various opportunity sites in order to make this a reality.

Media Contact: Lorne Spicer

Tel: 01277 312630